Deep dive case studies
Fuller stories showing the thinking, shaping and delivery behind selected projects and systems, from initial challenge to results you can count on.
Building an agency’s insight proposition
AMEA brand repositioning
Strategy to integrated campaign
AMEA activation platform
Retail launch transformation
Systems and workflow
Broader experience snapshots
From brand positioning, propositions and campaigns to product launches, activation, social brand building and internal engagement.
ALCON • Dailies Total 1 Contact lenses
Turning American healthcare into a UK lifestyle brand
Won the pitch and reimagined the brand for UK audiences, translating US campaign lines into lifestyle-first creative. Created the DT1 Challenge with influencer partnerships, always-on social, conversion campaigns and creative testing that consistently outperformed KPIs.
Pitch • Social • Influencer partnerships
Heineken • cruzcampo
Building the platform behind one of the UK’s biggest beer launches
Developed the conceptual territories that shaped the UK shopper launch, translating the ATL world into human seasonal triggers: autumn rain, darker evenings and commute moments across grocery, wholesale, convenience, eCommerce, digital and social. The biggest BWS brand launch in a decade.
Shopper • Activation • Campaign
Heathrow
Reinventing the art of internal comms
For the busiest season, when staff were under pressure, created Summer Superleague: a terminal-wide engagement platform combining custom giant game leagues, chatbot competitions and a final event that drove huge participation.
Internal comms • Engagement • Gamification
Heineken • Birra moretti
From brand platform to brand experience
Led strategy and creative across the annual planning cycle, translating strategic positions into creative territories, campaign platforms, partnerships and activation. From Taste of London and Crosta & Mollica to on-trade, retail and stakeholder sell-in.
Brand strategy • Partnerships • Activation
Bacardi • Grey Goose Altius
Launching premium NPD through sensory travel retail
Created the activation positioning, creative territories and launch world for Grey Goose Altius, translating its -24°C crystallisation process into premium retail experiences. From spatial concepts and scalable sensory engagement to gifting, sampling and the one-off Ascend VR experience in Dubai.
Luxury • Global Travel Retail • Experiential
Mattress online
Turning an e-commerce retailer into a people-first sleep brand
Led workshops, defined the proposition and created the strategic platform behind the repositioning, uncovering that confidence – not mattresses – was the real product. This became There’s Lots to Be Comfy About, shaping the purpose, values, identity and creative direction.
Brand strategy • Positioning • Workshops
Persimmon
Revealing the truth behind the brand reputation
Challenged long-held assumptions that the brand was perceived like its competitors. Research revealed powerful negative sentiment offset only by charitable giving, and identified opportunities to lead, securing investment for full repositioning.
Research • Insight • Brand strategy
em pharma • steril-eeze
Standing out in a crowded COVID healthcare category
Developed the Kind to Hands proposition, after identifying that efficacy had become an expected standard. Repositioned the brand around gentle credentials, delivering a rapid B2B/B2C relaunch that went on to win Pharmacy Product of the Year.
Positioning • Packaging • Integrated campaign
paypal
Turning complex fintech into customer-first campaigns
Developed product propositions, audience journeys and campaign platforms across PayPal’s product ecosystem. Worked with the California team on UX, prototyping, user testing and the modular design system that became the foundation for PayPal’s global digital experience.
Brand strategy • Campaign • UX
REFRESCO • Emerge
Modernising a value brand without losing its audience
Built enough trust through social strategy to lead Emerge’s rebrand and packaging repositioning, developing creative territories and research-led testing that balanced shelf standout with customer expectations. Led film, social and trade show activation to join up B2B and B2C.
Pitch • Brand • Packaging • Social
Lloydspharmacy
Connecting a fragmented brand ecosystem
Identified a disconnect between teams, services and campaign spend. Provided customer-first guidance on how to reconnect the brand experience, workshopping and onboarding teams to deliver consistently and maximise budget.
Brand strategy • Channel strategy • Workshops
Virgin media x carphone warehouse
Turning retail staff into brand advocates
Created B2B engagement for Carphone Warehouse with an ambassador programme, translating sales targets into a more motivating world of MVP status, welcome packs, launch events, reward trips and a digital leaderboard portal.
Programme design • Partner retail • Engagement