I see things
from both sides.
Throughout my career I’ve worked across strategy and creative, so whether I’m brought in to shape the thinking or develop the idea, I know how to keep the two perfectly in sync. Making sure good ideas keep their strategic intent, and sharp strategy gives creative imaginations a jump-start.
How I do it
Distil
Getting to the heart of it
I quickly absorb the brief, the context, the people, the commercial reality and the work that’s gone before, cutting through the noise to find what really matters. It’s about uncovering a truth so simple, people instinctively recognise it when they see it.
Inspire
Answers that excite
Whether it’s a proposition, brand positioning, creative territories or a big campaign idea, I craft unexpected answers kindled by real understanding and carried by storytelling. Never predictable. Different for all the right reasons.
Deliver
From big idea to smallest detail
Having worked across a wide range of sectors, channels and teams, I know what the work needs to succeed. Where to push, where to simplify, and how to set it up so it holds together, ready for me to lead, or for your team to confidently take over.
Experience that translates
I’ve worked across brand, campaign and activation. ATL and BTL. B2B and internal comms. From FMCG, retail and hospitality to healthcare, finance, technology, property, public sector and voluntary work.
I’m used to learning fast, applying that knowledge thoughtfully and creatively, and adapting to the people around me. It’s why I can work with strategists to develop creative, guide creatives to deliver on strategy, or support teams who need help with a little bit of both.
What people say
AMJ seamlessly blurs the lines between a versatile and knowledgeable creative planner and a standout creative talent.
PETER BOOKER
Agency Planning Director
AMJ bridges strategic thinking with creative execution without compromising on either – with a clear commercial lens.
IAIN LINDSAY
Agency Managing Partner
What always amazed me was how AMJ would rise to any brief or conundrum we would table at her. Working methodically and creatively and never compromising on quality.
MARIA OTTEWELL
Agency Co-Director