Reliably
unexpected.
Answers you won’t see coming delivering results you can count on.
Building an agency’s insight proposition
AMEA brand repositioning
Strategy to integrated campaign
AMEA activation platform
Retail launch transformation
Systems and workflow
Unexpected starts with understanding.
Answers that surprise in the best way don’t come from the impulse to disrupt. They come from getting under the skin of what’s being asked and finding what really matters. That understanding, paired with ambitious creativity and seasoned judgement, is how I help brands and agencies create distinctive, ownable work that performs.
Trusted by
What people say
AMJ fully embeds herself in the team and the challenge at hand, genuinely sharing ownership of the brief.
ASHLING MCINTYRE
Agency Planning Director
She has a real talent for understanding a brand and the environment it lives in, translating that insight into creative solutions and stand-out pieces of work.
HANNAH COULSON
Agency Senior Designer
The internal workshops and interviews with my team were really engaging and enjoyable; the team genuinely feel that they have contributed to the new brand.
STEVE ADAMS
CEO Mattress Online