AI integration – systems and workflows
AI systems built around how work really happens
By understanding how strategy, brand and design operate, I identify where AI can improve speed, quality, consistency or stakeholder buy-in, and build systems that make it practical, scalable and commercially valuable.
ATSC@LE
The Challenge
ATSC@LE’s business development manager needed to create bespoke sell-in visuals and campaign user journeys to capture attention in outreach.
Generating these materials relied on design resource and longer turnaround times, risking missed opportunities.
The System
With the agency’s access to OpenAI Workspace and Higgsfield, I designed an integrated AI workflow. First, I supported the development of an ideation GPT that generates ATSC@LE-compatible sampling concepts inspired by a brand.
I then established a visual template optimised for AI image generation. To operationalise the process, I built a GPT guide which:
Results you can count on
New business can now generate campaign visuals and journeys independent of creative resource, rapidly creating bespoke outreach.
Continuous Intelligence Systems
The Challenge
Market insight traditionally relies on subscriptions, paid reports and manual research. With global clients, language barriers make it harder to explore proactively, and limited time and resources mean it often doesn’t happen.
As AI tools became more visible across the industry, I identified an opportunity to rethink how credible research could be accessed and applied.
The System
I developed structured intelligence agents using a defined validation and governance process. Initial outputs are manually tested to ensure credibility, before embedding strict source boundaries and instruction frameworks that maintain rigour without ongoing oversight.
What’s changing and what it means for growth. Regional changes to inform activation. How people discover, choose and stay loyal. Where the brand shows up and how it’s received. Behaviours, language, regulation and cultural cues. Formats, mechanics and market learnings by region. Emerging tech for now, next and future use. Rituals, aesthetics and sensory cues shaping culture. What’s happening, where, and how well it’s working.
Each agent delivers a consistent core report, revealing trends now and over time. Teams can explore further through guided prompts or shape their own enquiries within the same governance framework, with outputs designed to drop directly into existing presentation formats.
Results you can count on
AI-enabled intelligence now operates on two levels: continuous market visibility and rapid-response strategic edge.
Heineken Global Pitch
For the Global Sampling pitch, I created the Global Sampling Radar. Its live, region-specific intelligence was a decisive factor in the win.
Bacardi Opportunities
Our monitoring agent identified a premium alcohol tax shift in India, creating early visibility of a market opportunity for our clients.
Bacardi Tech Innovation
SenseWorks tracks emerging technology and experiential innovation, allowing us to flag GTR opportunities ahead of mainstream adoption.
Living Brand Ecosystems
The Challenge
Brand guidelines, campaign platforms, activation toolkits and audience insight are constantly updated. Across internal departments, agency teams and external partners, it becomes difficult to know what is current and what is not.
The System
I design brand-specific ecosystems tailored to an organisation’s needs. Specialist agents are structured for easy documentation updates, while also drawing on live market and competitor information through regulated online sourcing.
Brand
A living brand guardian: a single, up-to-date source of truth.
Audience
Trained on defined segmentation and behavioural insight.
Approvals
A structured review layer before work is shared.
Results you can count on
For the Berry Rouge NPD launch, the Audience Agent trained on Grey Goose’s Vodka Passionates independently returned the same conclusions as official workshops and testing, while also adding relevant category nuance.
This demonstrates the power of the system: rapid, on-demand interrogation that strengthens work and extends speed and rigour across every stage of development and approval.
