Part of
your team.
For an ad hoc brief, pitch, focused project or longer-term partnership, I can come in wherever you need me. From shaping the thinking to finding the unexpected idea that makes perfect sense, and getting the team fired up to make it happen.
Strategy
There’s often already a lot of thinking in the room: research data, audience profiles, commercial goals, even strategic conclusions. I turn that into actionable direction that teams believe in.
- Research, data & insight translation into direction
- Research support – market, audience, cultural & regional understanding
- Brand – positioning, propositions, development, architecture & implementation
- Campaign – platforms, territories & integrated channel planning
- Activation – shopper, retail, experiential & customer journeys
- Testing & optimisation – test design & results interpretation
- Strategy to Creative – creative briefs, SMPs, starters for 10, brainstorming & ongoing guidance
- Sell in – narrative building, presentations, stakeholder & team alignment
Creative Direction
I direct creative through a strategic lens with the commercial job front of mind. Making sure it’s distinctive, ownable, inspiring for the teams who create it and, ultimately, built to deliver.
- Brand – identity concepts, creative systems & guideline direction
- Campaign – territories, big ideas, integrated delivery & storytelling
- Experiential – engagement platforms, scalability, pre/during/post experience, spatial flow & production support
- Retail – activation platforms, shopper journeys, omnichannel narratives, spatial art direction
- Social – content themes, influencer partnerships & platform test-and-learn cycles
- Packaging & gifting – proposition-led concepts, storytelling through experiential stages and materials & design guidance
- Film & photography – concepts, rough scripts & storyboards, shoot art direction and working alongside producers
- Creative leadership – guiding creative & production teams
Delivered through presentation narratives, creative manifestos, sourced ref imagery, moodboards, rough scamps and copywriting where needed.
New Business
Helping agencies shape what they offer, how they talk about it and how they grow.
- Pitches – rapid turnaround strategic and creative support, distilling the ask and shaping the approach, narrative and deliverables needed to demonstrate the idea without delivering the kitchen sink
- Agency growth – developing and marketing new services, propositions and commercial offers that respond to changing markets and client needs
- Thought leadership – articles, newsletters, outreach campaigns and opinion pieces that build credibility and create reasons to start conversations
- Growing accounts – embedding with account and client teams, identifying proactive opportunities, strengthening relationships and helping expand remits over time
- AI for new business – practical AI systems that support prospect research, outreach, lead qualification and relationship management without losing the human touch
AI Integration
I design and embed practical AI systems that strengthen how teams think, create and deliver. Without losing quality, control, or creative judgement.
- AI opportunity review – assessing workflows, processes and use cases to identify where AI can add genuine value, with a clear proposal for what to build or change
- Living brand or client ecosystem – connected Brand, Audience and Approvals agents that help teams work with the right context, audience understanding and review criteria
- Continuous intelligence systems – connected research agents for ongoing market, audience, competitor, category and cultural monitoring
- Custom agent build – a focused custom agent with one clear job, such as market research, competitor tracking, category immersion or brand guardianship
- AI-enabled project – a bespoke AI-supported workflow, process or tool combination for a specific business, brand or creative challenge
What people say
Her wonderfully rounded combination of strategic thinking and creativity, coupled with a genuine openness to collaboration through to completion, make her a pleasure to work with.
ASHLING MCINTYRE
Agency Planning Director
She has the ability to couple exceptional creative flair with clear strategic thinking to ensure the execution of ideas is seamless.
KYLE KIRKLAND
Agency Associate Director
Working with Annemarie allowed us to push the boundaries of our research, improve our systems and create best in class solutions for our clients.
MATT GEELEHER
Research & Strategy Consultant